Friday, October 24, 2008

Vintage Christmas Ads Pt. 7 - Tums, 1950

In addition to collecting Christmas music, I have collected nearly 1000 vintage Christmas ads over the years. Many of these include celebrities, radio, television, cigarettes, liquor, modern appliances, and the like.

Last Friday and every Friday from here until I run out, I will feature an ad from my collection.

I invite you to add a fun comment, witticism, clever remark, or observation in the comments section provided. Any comments deemed worthy of repeating will be included into this entry where all the world will see it.

Back in 1990, Spy Magazine did a scientific study on Santa's annual trip around the world. To quote:

There are 2 billion children (persons under 18) in the world. BUT since Santa doesn't (appear) to handle the Muslim, Hindu, Jewish and Buddhist children, that reduces the workload to 15% of the total - 378 million according to the Population Reference Reference Bureau. At an average (census) rate of 3.5 children per household, that's 91.8 million homes. One presumes there's at least one good child in each.

That's an awful lot of milk and cookies for the Big Guy to eat after leaving presents.

Putting aside the possibilities that Santa is a binge eater, lactose intolerant, or has a lavatory equipped sleigh, what happens when (not IF, when) he gets an upset stomach or indigestion along the way?

Tum ta-tum-tummmmmm (apologizes to Jack Webb):

(Click on image to enlarge)

Rest assured, good people. Santa proclaims it himself at the top of this half-page ad. At first glance, it looks like Santa's moved up from milk and cookies to whole pies. But look more carefully at what's behind him!

Hey kids! It's okay to buy an antacid for Christmas!

Let your eye peruse down to around the big "S" - a gloriously wrapped carton of Tums as a Christmas present. Imagine the looks you'd get on Christmas morning if you follow their advice - "thoughtful gift for mother or dad". Then observe the words written above "Tums" on the open roll next to the gift carton. Sweet!

What do you think?

Stubbyfears says: The older I get, the more in tune with the idea I am. Especially since "Tums are antacid--not a laxative."

Any other opinions?



stubbysfears said...

The older I get, the more in tune with the idea I am. Especially since "Tums are antacid--not a laxative." Of corse, the older I get, the more I long for the days of underwear and socks as Christmas presents. (I must be getting pretty old, huh?)

Stephen said...

Man, my parents are going to be so thrilled when they open their presents this year. Thanks for the great idea, Santa!

Terrie Modesto, PhD said...

thanks so much for the great trip down memory lane. Wonderful on a cool autumn afternoon. Hhhmmm getting excited about Christmas already and its not even Thanksgiving!