Eaton's Presents Christmas Magic
You're looking at a typical 1960s Christmas compilation album that was branded and sold by a department store during the holiday season. However, this store is probably one you've never heard of... unless you live north of the 49th parallel. Back in 1869, a young man by the name of Timothy Eaton sold his interest in a dry-goods store and went into business for himself. Finding a store location in Toronto, he opened his first store - appropriately named Eaton's . Eaton's soon became the largest department store chain in Canada. In many ways, it resembled Macy's - it soon had a Gimbel like competitor in the Simpson's department stores and billed itself as "Canada's Greatest Store". In a nod to Sears, it began a mail order catalog which doubled Eaton's sales yearly. An old saying in Canada states that "only two books mattered in a typical Canadian home: the Bible and the Eaton's Catalog". History was made on December 2nd,