Vintage Christmas Ads Pt. 22 - LIFE Magazine / December 5, 1949 (43 Christmas Ads!)
Several years ago, I started a feature on this blog that showcased selections from my vintage Christmas ad collection. In years past, my collection of ads had come from antique malls and flea markets. Vendors would take old magazines of LIFE, TIME, Look, Saturday Evening Post, Collier's, Newsweek, Ladies Home Journal, and dozens of older vintage magazines and rip the ads out one by one to sell individually. The profit margins were substantial and a huge market began. Many people still sell ads on eBay, the antique stores and flea markets still peddle them. Then someone noticed the effect it had on the used magazine market - old magazines that normally sold for $5 or less were now $20 or more. Thanks to the continued shredding of older magazines, finding complete magazines are getting more scarce in the marketplace. I began to look at the ads I had collected and noticed the uneven cuts out of the magazine with a box cutter. The quality of many of the ads were good but could ...